Creator Economy, Content Marketing

Breaking into New Content Formats

How do you start creating content in a format which is new to you?

Based on my experience with text and audio, a good way is to start immersing yourself in the format.

Immersion in Format

So if you want to start podcasting you should start using voice memos. If you want to start a YouTube channel, you should start recording short video clips on your form. If you want to start posting on Instagram, start by taking pictures with your phone.

Analogy to Study of a Foreign Language

This immersion in the medium is similar to the way you learn a foreign language by living in the language. One lives in the language either by surrounding yourself with people talking the language, or moving to live in a country where the language is spoken by the population.

Incremental Learning

Through this incremental immersion in the format, you learn the ropes, the moves, the poses, and which looks best and sounds best.

Starting to Broadcast

So when the time comes to actually broadcast to the world in the new format, it comes naturally good.

Yoram Kornatzky

Yoram Kornatzky